Appeal Interactive - Web Design and Internet Marketing

Appeal Interactive is a San Diego Web Design agency that specializes in Website Design, Flash Animation, e-Commerce Stores, Complex CMS, Print, Social Media & Internet Marketing and oh so much more!

Internet Marketing through Digital Media

Internet Marketing San Diego - Search Engine Optimization / SEO

Online brand marketing

Appeal Interactive Internet Marketing Campaigns Get Results!

The beauty of Internet marketing is that your new clients find YOU! When someone types in a keyword or key phrase that pertains to your industry or business, your site should come up on the first page or two with a properly implemented SEO campaign. Most people do not search past page two. How do you get there?

Appeal Interactive has helped many types of businesses, from consumer products and services companies, restaurants, real estate and auto retailers, to state of the art military computer providers by extending brand awareness and driving sales through online marketing campaigns.
We offer a number of Internet Marketing Services from basic search engine submission, to full search engine optimization (SEO), Link Popularity, keyword analysis, and pay for inclusion management and pay per click campaign management.

Many have heard these terms regarding Internet marketing. But what do they mean? We have broken down some of these terms to better help you understand how these truly unique methods have helped many, many clients grow dramatically.

Marketing approach

  • In depth keyword analysis for the most-used search terms regarding your industry
  • Web site optimization and meta tag placement
  • Keyword and keyphrase placement in the text of your site for search engine detection
  • Link analysis and development to other relevant sites for optimum natural rankings
  • Pay-per-click ad campaigns on google, yahoo & other search engines
  • Website popularity through video channels
  • Brand communications through social media
  • Reputation development through social media
  • Pay - preview & pay for inclusion campaigns

The information below are descriptions to the terms used in our Internet marketing and advertising services

Marketing Analytics

We begin by thoroughly analyzing each marketing objective to create a customized ranking approach to position your site. This will assist in the success of your campaign to help your company rank as high as possible in the natural search results.

Search Engine Optimization

Once we have established a marketing objective for your company, we can optimize your site, including content and coding to help you achieve, not only a higher click-through rate but turn those visitors into buyers. Because we understand the complex ranking criteria used by search engines, and the advertising methods to attract buyers, we are better equipped to help your site produce more relevant results. We tailor search engine optimization programs for individual sites and marketing budgets.

Search Engine Submission

It used to be that search engine submission to the top few search engines was all you needed to advertise your site. But recently search engine indexes have grown to more than 8 billion web pages, making it much more difficult to guarantee you a high organic listing. Our search engine submission strategy is to get your site listed where it really counts, on as many key search engines and directories as possible. In order to get the best results we hand submit to these key engines and directories.

Keyword Analysis and Phrase Structure

We begin by researching which keywords your potential clients are using to find your competitors. These keywords and key phrases are then optimized and added to your web site This in turn will attract more visitors to your site using the most popular search terms.

Pay For Inclusion (PFI) Management

Pay For Inclusion (PFI) is a market segment that is a large part of Internet Marketing. Many major directories and top industry portals are now charging either a fixed fee for inclusion or an ongoing yearly charge. Usually with a Pay For Inclusion campaign your site can be added to search results within 48 hours. 

Pay Per Click (PPC) Management

Pay Per Click advertising is the easiest and fastest method of marketing your site, especially if you want to get ranked high and fast. However, it can also be very costly if not handled correctly. This is why we closely monitor your campaign and make constant adjustments so that your marketing investment is used to its fullest potential.